When you present a new model, the challenge is always difficult: improving the previous models is never easy. This challenge is even more difficult if you enter the new “disc brake world”. The design of the new Bellagio Disc started from the rim brake version and by doing so Hersh created the best possible performing , amazing and satisfying driving experience.
With the new carbon disc frame Hersh Bellagio disc , all starts from Italy: design-style-painting and the name itself are 100% Made in Italy, a guarantee for all the real cycling lovers.
This time we chose an Italian name for this piece of art in order to be even more 100% Made in Italy.
The disc brake frames are now part of our present, but are we sure to be ready for this choice? What are advantages and what are disadvantages?
With the new Bellagio disc frame, Hersh has decided to include also the project “fully integrated cable routing” in order to give the frame a superlative elegance and aerodynamics.
Thanks to the fully integrated cable routing all the cables are hidden inside the handlebar and the frame and that means one thing only: perfection.
One of Hersh’s plus is custom made frames manufactured in Italy: we don’t have to adapt to the frame, it’s the frame that must be tailored on our measures and needs. Every frame is developed and created for each of us, with different features according to each personal requirement.
Research and development are the first phases from which we started to get to the point that all the bike lovers have at heart: the ideal frame! Only with the ideal frame we can make the most of its characteristics, reach the max of our Watts and therefore go beyond our limits.
The frame, thanks to its 1000g in size M, combines reactivity, lightness and comfort at never before seen levels. The experience gained during these years with our race team, the 10 years know-how and the lugged frame construction we use for Bellagio Disc have enabled us to create a Made in Italy excellence. The lugged construction gives the possibility to compress the carbon fibres in the different joint points and make the frame non-deformable: by laying down patches of carbon fibres on the target points we can grant top stiffness levels on the stressed parts like bottom bracket part, headset part, rear part.
With this frame Hersh didn’t want to bet on marketing, we wanted to invest on research and development and the results have been immediately clear.
Choose Hersh: believe in something real…