Presentation of the Women’s Professional Team Born to Win

Yesterday, the 9th of February, in one of the luxury hotels in the centre of Milan, it was a day full of emotions and announcements. Great satisfaction for all the HERSH staff who, after long negotiations, will be the new technical sponsor of the Women’s Professional Team Born to Win of Roberto Baldoni. The athletes will ride one of the Hersh UCI homologated top of the range models, which will share with them all the emotions and challenges of the new coming season. The bike will be equipped with Sram groupset, FSA components and Vision Trimax Carbon wheels: a great R911!
Claudia Cretti will also be part of the Team and will start again her cycling life after a bad fall during the 2017 Giro d’Italia. The athlete from Bergamo has in mind an important goal: Tokyo 2020. The whole article (in Italian language) can be found on